The modern business is all about attracting new customers, keeping the regulars happy and innovation. The market is more competitive than ever, and customers want several things from companies. Businesses have to think carefully about their marketing campaigns and the way they conduct the business in general. There are market leaders who seem to have found the right way of ticking all the boxes. Fabletics is a brand that offers its customers easier and better shopping. The company wanted to revolutionize the way people shop, and it changed the online shopping scene when it stepped into the market.
The company was able to grow its revenue more than 200 percent in a short period because they offer customers stylish active wear and they break the stereotypes that existed when the converstaion was about this kind of clothing. It used to be one size only and wearing it didn’t compliment anybody’s look. Fabletics wanted to change that and show people that sportswear can look good and it doesn’t matter what shape, size or age the customer is. It doesn’t matter what amount of exercise they do. There are options for everybody that are individually tailored and that way it is ensured that the clothing will fit.
However, Fabletics also parented up with well-known names. Kate Hudson is a famous actress who actively participated in the creation of Fabletics. She believes the message this company is trying to convey to its clients. She wanted to be there when financial decision meetings took place, and she worked on the marketing campaign as well. Even though Hudson does not hold a degree in business, she learned on the job, spent time and effort on the company and the various aspect it has to cover. It helped her understand the business requirement thoroughly, and Fabletics established a connection with her, and they have precise values they also express to their customers.
One of them is communication. The company follows customer feedback closely and take into account the different aspects of it. Good feedback is also one of the best market drivers for businesses, and it is important that firms understand the importance of it. Social media plays a significant role in the feedback as well since people recommend businesses to each other via different social media outlets. Fabletics put a lot of work into their website as well.
To make the shopping experience easier to start and more pleasant, there is a life quiz people can take to find out what kind of activewear suits their level of activity. It is also a good icebreaker between the company and the customer.
Excellent communication, reliability, and consistency in value are some of the things Fabletics can be proud of and businesses, in general, should take into account in today’s market. Customers notice and appreciate the little things as well as the big things, so it is important to make their experience as effortless as possible. Firms are not just selling products and services. Today they are selling an entire shopping experience.
To date there has been a limited number of companies out there that have been able to promote an item that is actually being used by the person endorsing it. There are a few celebrities out there who do use the item they are selling but that number is very small. For Kate Hudson, when she was approached about endorsing something, she knew it had to be something she would use herself. That is why Fabletics was the choice for her.
Kate Hudson knew nothing about business prior to becoming involved with Fabletics. When she was approached by TechStyle, she knew that it would be a huge success. Before then, all athletic wear that was on the market were dull, black or grey. There was no athletic wear that was on the market that was stylish. TechStyle knew that they wanted to change that and with Kate Hudson promoting it, the brand was bound to be successful.
When approached by the company, Kate knew that she needed a company who had experience in funding and that knew about the fashion world online. The company also needed to have resources which is why TechStyle was the best choice.
Kate Hudson is someone who is approachable. She is easy going and isn’t a serious individual. She likes to have fun but spends her time focused on the healthy lifestyle. She works out religiously and this makes the clothes that much more desirable. That is why the company is so well liked and at the top of the market for workout gear.
Fabletics offers its members the ability to take the Lifestyle Quiz. This quiz is designed to help individuals learn what the best style is for their workout gear. The quiz is aimed to help people to choose the best outfit for them and to remember their choices for future orders. This allows people to keep track of the choices that they like and to order the same outfit more than once. A personal shopper is the next best thing to this quiz.
Now that Fabletics has taken off, the company has opened a number of retail stores but continues to make the sales through the use of online shops like Amazon. Online orders are where Fabletics sells the most however since the opening of their retail stores, more people are shopping for the workout gear. By being able to order online and shopping in stores, Fabletics is a major competitor for athletic wear.
How does it feel to get a bad haircut? Most customers will blame the barber, but in Venezuela you can blame Hugo Chavez, Nicolas Maduro, the drought, and even low oil prices.
One of such customers is Carmela de la Hoz from Maracaibo, Venezuela. As The Times of India portray, the lady had to walk out from a hairstylist with her hair half cut.
But, Ms. de la Hoz didn’t deserve such a fate. Simply according to Jose Manuel Gonzalez, the power went off while her haircut was being done. And it wasn’t plain bad luck- power shortages are a common thing in this South American nation, which currently is going through the most severe recession in the world.
Another problem that Jose Manuel shared is that when you walk away from a service, or a purchase, things will get more expensive when you come back a little later.