The packaging of EOS Lip Balm is enough to stop most people shopping on Walmart, and cause them to take a closer look. It was such clever marketing when the design team came up with that shape. A lot of us spend time driving, and live in parts of the country where weather extremes have us reaching for lotions, lip balms and moisturizers quite regularly. If anyone has ever had to fish a lip balm out of their purse, likely while driving, the traditional cases that lipsticks, balms and glosses come in are kind of nebulous, and can easily be mistaken for something else. Looking for EOS lip balm in your purse will have you much more quickly finding your way to moist lips, as that little egg-looking package, filled with moisture gold, is very easy to locate. This lip balm is about way more than a smart packaging concept, however.
Two seasoned professionals, caught up in the swallows of corporate America for collectively many years, started to reflect on the fact that “beauty” products, albeit a saturated industry, is a very lucrative one. In an attempt to figure out how to stand out in beauty aisles of drugstore chains from coast-to-coast, Jonathan Teller and Craig Dubitsky decided no one had done much of anything innovative in the lip balm space in over half a century.
Upon doing research on what was largely being marketed as a unisex product, they found a disproportionate amount of users of lip balm were women, and they used it quite regularly as a part of their skin-care regimen. Having found the proper demographic to market to, they got a loan, and EOS was born.
The shape was born of a series of discussions on how to package it to engage all senses, and then they made the product from organic ingredients. This huge hit of a lip balm, with the tagline “The lip balm that makes you smile,” does just that, in a healthy and imaginative way.
Order EOS online via Amazon.com or https://well.ca/brand/eos-evolution-of-smooth.html.
The modern woman and man is more concerned about using natural beauty products. The concept of natural beauty products is not a new thing. Originally people made their own soap, perfume, and makeup out of mainly natural ingredients. Natural beauty products made a downward spiral when chemical beauty care products proved to be more efficient in some ways and were marketed everywhere. They were sometimes more effective in the short term, but in the long term chemical beauty products may have a negative impact on the health of a person.
The EOS company has quickly grown in popularity. In part this happened because they use natural and organic ingredients to help heal lips. Because so many modern men and women are concerned about using natural beauty care products, the EOS lip balm company deliberately chose to create a lip balm that was certified organic. They knew that by dong this they had a bigger chance of gaining more sales then other lip balm companies that don’t use organic or natural ingredients in their lip balms.
Another step the EOS company took to appeal to more modern generations was to change up the look (see, http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245) of their lip balm. Sometimes the same old product makes consumers bored. This is why some soap companies make different shaped soap. This is why some shampoo bottles are vastly different depending on what company makes the product. The EOS lip balm company took that idea and changed the container for their products so they would have a signature look.
With the right marketing EOS became a $250 million company in just seven years. Instead of using the approach other beauty companies have, they took a leaf out of the book of the YouTube beauty vloggers like Michelle Phan. Michelle Phan has marketed several Racked products on her channel and has even marketed her own makeup line on her YouTube channel and social media pages. EOS lip balm followed that marketing concept and marketed their lip balms with the help of YouTube vloggers. They also asked various millennial celebrities to try out to the product and speak positively about it.
Tapping into the thought process of how younger generations select products they want to buy has been the defining part of why the EOS lip balm was so successful. They have truly changed the way new products may succeed or fail in this modern world. Read the full EOS story on Fastcompany.com.