Posts in Category: Music Industry

Desiree Perez Keeps Things Interesting at Roc Nation

Desiree Perez knows the art of contract negotiation better than anyone. She has been successful in getting artists that are part of the Roc Nation family great deals. This is what Jay Z need. He needed someone that could go in and negotiate like they were negotiating a contract for themselves. This is exactly how people like Desiree Perez approaches contract. Desiree Perez has run her own club business before so she knows a lot about contract negotiations.

When the Live Nation deals were going into negotiation for contracts Desiree Perez took it personal. She treated every contract negotiation like she was pleading for a deal for herself, and this passion allowed her to get great deals in the works for artists like Rihanna. Desiree Perez has proven that she is a valuable resource when it comes to this type of environment, and people in the business world cannot overlook the presence that she has in the world of sports and music.

Desiree Perez has done a magnificent job of keeping up with these different aspects of business, and no one can deny that she is a powerhouse that is perfect for Roc Nation. Jay-Z has been a longtime friend to Desiree Perez, and he knew what her skill-set was. He was aware of that she was able to take on with multiple jobs where she handled a bevy of different things and more

Desiree Perez has not let him down. Millions of dollars have been made with contracts that have been set up for the Live Nation concerts. The concerts are big because everyone may not be able to attend, but there are things in the works to stream some of these live concerts. This is where Desiree Perez puts on her negotiation skills to work for the Roc Nation roster.

Closure of live nation and rise of rock nation

Live Nation contract with Jay Z is approaching to a closing stage. Jay Z is now sounding out a new music industry bigwig . This new deal is in relation to compelling a part in his documented music alum in Roc Nation. In 2008 he signed a 10- year contract for Live Nation and the 360 agreement is up till next year. This could activate a situation where both side possibly will dispose their prize in Rock Nation for the additional or purchase the firm completely. Sources say that Live Nation would like to prolong the profitable contract with Jay Z but they are quitting from documented music side.  Check for related article.

A song insider assumed which the 360 contract with Jay Z would not be prolonged. The Insider added that the deal will be terminated regardless of Live Nation having credited into the artist privileges and documented music. This is because Live Nation was no longer in the trade of purchasing live music any longer. Some of Rock Nations artists include Fat Joe, Jay Z, Meek Mill, Rihanna, and Shakira. It is still reported that Jay Z still has a strong association with Live Nation which Live Nation would want to maintain. Roc Nation executive Desiree Perez and Jay Z and bumped into with Sir Grainge who is the CEO of Universal Music Group. This sparked speculations of UMG buying a proportion in Rock Nation. This would be more resourceful move to Jay Z on developing new artists. Additional article on

Desiree Perez also known is Des Perez. Know her more, hop over to  She has been Jay Z’s associate for almost 20 years. She has a reliable track record of managing the SC Enterprise. She has demonstrated to be good at the job especially when it comes to crunching members. For Dez latest tweets, check twitter@desireeperez01.   She is a strong and fierce negotiator. She has played a part in negotiating the Beyoncé Formation stadium. Also, she was behind the Rihanna Samsung deal. She is part of a collective that runs the entire operation for Roc Nation. This collective behind Tidal and is called Hova Circle of Influence.  Head over to for more reading.

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