Desiree Perez

Desiree Perez: Top Women in the Entertainment Industry

Desiree Perez, aka Des Perez is one of the fiercest personalities in the entertainment industry. She is commonly compared with Empire’s, Cookie Lion, but most articles say that she is an even better version of Cookie. Perhaps this is one of the reasons why Jay-Z has her on his team. Being a big influencer and investor in this industry, even Jay-Z is lucky to have her by his side.

Desiree Perez works at Roc Nation, alongside her husband Juan Perez, as a senior executive. She is in charge of managing and growing talent. Also, she is responsible for negotiating contracts for the likes of Beyoncé, Meek Mill and Rihanna. Her team includes TyTy Smith, Jay Brown, Chaka Pilgrim and Jana Fleischman. These are the people that she collaborates with to ensure that the reputation of her clients is maintaines.  Check

At Roc Nation, Perez is not only in charge of the artists, but also manages the sports sector of the company. Her envious negotiation skills have her able to argue even sports contracts, which are considered to be some of the toughest. But, having been in the industry for over 20 years has given her the knowledge and courage to stand in these meetings and negotiate to create winning terms for her clients. Click on for related article.

Her reputation has seen her employed to manage Tidal Music Streaming app. She had earlier helped Jay-Z get Tidal from, Aspiro. Therefore, it did not come as a surprise when he appointed her to manage the platform.

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Her track record is built on client satisfaction and the fact that she thrives to grow her clients rather than just suck their money. She is applauded for having successfully negotiated a contract, with Samsung, for Rihanna, which rough her a lot of recognition and money. More to read on

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